CloudnineClothing.ca positions itself as a fashion brand focused on “stress-relief” apparel. Their flagship offering is a so-called “anxiety hoodie” (also described as a “stress-ball hoodie”) designed for people who deal with anxiety or stress: the hoodie is marketed to provide a comforting, grounding effect — with built-in stress-ball functionality to help wearers discreetly fidget and feel calmer.