Electric Mania is a UK-based retailer specializing in a wide range of electrical products, home appliances, and consumer electronics. Founded in 2008 and incorporated in 2010, the company has grown from a small business to an international operation with a presence in Portugal, South Africa, and the UK. Electric Mania offers products under its own brand, EMtronics, which includes items like solar water heaters, TVs, and various household appliances. The company is known for its commitment to quality and affordability, catering to both retail and trade markets.