In the ever-evolving world of wellness, few brands have made as significant an impact as Plunge. From humble beginnings to becoming a leader in cold water therapy, Plunge’s journey is a testament to innovation, community, and the pursuit of optimal health.
A Humble Beginning
Plunge was founded by Michael Garrett and Ryan Duey during the COVID-19 pandemic. Garrett, who had to close his float spa business, and Duey, who was working on his own float facility, saw an opportunity to bring the benefits of cold water immersion to the masses. What started as a garage prototype quickly gained traction, leading to the creation of a direct-to-consumer brand that has since scaled to over $80 million in sales .
Innovative Products for Every Space
Plunge offers a range of products designed to make cold water therapy accessible to everyone:
- The Plunge: Their flagship product, providing fast, quiet, and app-guided cold plunging experiences.
- The Plunge All-In: A revolutionary model that integrates both cold and heat therapy, catering to those seeking comprehensive recovery solutions.
- The Plunge Pod: A compact, upright design ideal for smaller spaces, allowing users to enjoy cold plunging without compromising on space .
- The Plunge Air: A portable option for those on the go, combining convenience with the benefits of cold therapy.
Each product is crafted with high-quality materials and designed to deliver optimal performance, ensuring users can experience the full benefits of cold water immersion.
Community-Driven Growth
Plunge’s rise to prominence can be attributed in part to its community-driven approach. The founders engaged directly with influencers and wellness enthusiasts, gifting cold plunges and gathering feedback. This hands-on approach not only refined their products but also built a loyal community around the brand .
Commitment to Wellness
Beyond their products, Plunge is dedicated to promoting overall wellness. They offer saunas designed to complement cold plunging, creating a contrast therapy experience that enhances blood circulation, reduces inflammation, and promotes healing. The company also supports various non-profit organizations, including Eat Real, Fight For The Forgotten, and Kiss The Ground, reflecting their commitment to making a positive impact on the world .
Customer Experiences
Customers have shared transformative experiences with Plunge products. Many report significant improvements in chronic pain management, mental clarity, and overall well-being. The ease of setup, sleek design, and effective performance have made Plunge a favorite among wellness enthusiasts .
Looking Ahead
As Plunge continues to innovate and expand, their mission remains clear: to make cold water immersion accessible to all and to foster a community centered around health and wellness. Whether you’re new to cold therapy or a seasoned enthusiast, Plunge offers products and resources to support your wellness journey.
For more information or to explore their product offerings, visit plunge.com.